PinnedStéphane Hamel, MBA, OMCPData ethics in marketing is important, here’s what you should do about it.Four reasons data ethics in marketing is gaining attention.·8 min read·Jun 27, 2022----
Stéphane Hamel, MBA, OMCPEat your own dog foodIf a dog food is of the high quality advertised to consumers, then it should be good enough for a person to eat as well.·9 min read·Dec 9, 2022----
Stéphane Hamel, MBA, OMCPLegitimate interest and your rightCompanies might have a “legitimate interest” in collecting data on YOU. YOU have the right to say, “F*CK OFF!” and block them all!·5 min read·Dec 9, 2022----
Stéphane Hamel, MBA, OMCP#NoConsentNoFutureA customer-centric culture of transparency, consent and control will drive marketing future. #NoConsentNoTracking·2 min read·Apr 5, 2022--1--1
Stéphane Hamel, MBA, OMCPDigital Analytics: The Great ResetWe are caught in a battle of the giants where we have no say.·2 min read·Mar 24, 2022--2--2
Stéphane Hamel, MBA, OMCPCanada gov massive geo-surveillanceAs privacy watchdogs warned, COVID is creating a precedent for mass surveillance.·5 min read·Jan 14, 2022----
Stéphane Hamel, MBA, OMCPNo, I’m not being paid…It’s all about me, my opinions, and a keyboard to share my vision of ethics and marketing.·2 min read·Dec 17, 2021----
Stéphane Hamel, MBA, OMCPMy Take: “Digital Marketing” by Dr. Dave ChaffeyA true textbook ideal for MBAs and Master’s degrees in marketing.·4 min read·Nov 22, 2021----
Stéphane Hamel, MBA, OMCPMy Take: TROPT “Defining the Privacy Tech Landscape”The Rise Of Privacy Tech has published an amazing foundational piece — available without sharing any of your personal information!·7 min read·Nov 11, 2021----
Stéphane Hamel, MBA, OMCPMy Take: “Data-Driven Organization Design” by Rupert MorrisonData isn’t just for marketing, it’s also valuable for optimizing the most important asset of any business: its people.·3 min read·Nov 10, 2021----