Why data ethics in marketing is important and what to do about it
This article was first published on the Supermetrics blog.
Considering the marketing timeline, data ethics is still a relatively new concept. Broadly speaking, marketing data ethics refers to the ethical considerations that need to be taken into account when collecting, using, and sharing data. This can include everything from ensuring that data is collected fairly and responsibly to protecting people’s privacy to being transparent about how you use data.
There are many reasons data ethics in marketing has gained attention over the past decade.
First, the amount of data companies collect has exploded. This has led to concerns about how this data is being used and its implications for consumers’ privacy and society at large.
Second, data analytics in marketing has become more sophisticated, making it possible to target consumers in very narrow and specific ways. This has led to concerns about whether companies are using this data ethically.
Finally, the number of high-profile data breaches has raised awareness of the potential risks associated with data collection and storage. A look at the World’s Biggest Data Breaches and Hacks published by ‘Information is beautiful’ not only gives us a nice…
