According to the Investopedia website, “If a dog food is of the high quality advertised to consumers, then it should be good enough for a person to eat as well.” The first time I heard this was when I was working for a Microsoft subsidiary in the mid-1990s. At the…

Subscribe to my #NoConsentNoTracking LinkedIn newsletter to be the first to receive articles like this! Data is the raw material of my craft. I have spent three decades working with employers and clients in North America and Europe, helping them to embrace new digital analytics and marketing practices. …

A customer-centric culture of transparency, consent and control will drive marketing future. #NoConsentNoTracking — There is still a lot of talk about the legality of Google Analytics and the transfer of data between the EU and the US in general. It was written in the sky that there would be rapid developments. Big Tech have armies of lawyers and lobbyists, and the stakes are…

We are caught in a battle of the giants where we have no say. — These days, the talk of the town in digital analytics is all about GA4, GDPR compliance, the growing frustration with poor product management and lack of transparency from Google, not to mention claims that competing vendors are so much better… The digital analytics industry is facing The Great Reset. A…

As privacy watchdogs warned, COVID is creating a precedent for mass surveillance. — The acceptability of geolocation in the Canadian Covid Alert app was clearly not met, so the government decided to exploit the mobility data of a cellular operator. So, just like that, without transparency, without consent and without control, 33 million Canadians were tracked. My Precious! Of course, Telus doesn’t make the raw…

Interestingly, when I write about privacy and digital marketing ethics, I don’t make any money and I don’t expect to generate any leads. It takes me hours to write an article and I don’t have an agency or vendor to support me financially. It’s all about me, my opinions and…

A true textbook ideal for MBAs and Master’s degrees in marketing. — In my role as an academic advisor and lecturer in the Faculty of Business Administration at Laval University, I was tasked with reorganizing what had previously been two separate courses, “Marketing Strategy” (Introduction to Marketing) and “Fundamentals of the Connected Organization” (Digital Marketing) into one course for the Executive MBA…

The Rise Of Privacy Tech has released an excellent foundational piece — available without sharing any of your personal information! — I’ve been following the great work of TROPT Founder, lourdes.turrecha and privacy tech advisor Debra Farber and the whole team at The Rise of Privacy Tech. Founded just two years ago with the mission “to evangelize privacy innovation and fuel the rise of privacy technology,” they have quickly built a…

Data isn’t just for marketing, it’s also valuable for optimizing the most important asset of any business: its people. — Over the years, I’ve been quoted or asked to endorse no less than a dozen books. It’s a funny thing, considering I haven’t published a book of my own… But it’s still on my bucket list… Six years ago, I was asked to review a draft of this book by…