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Stéphane Hamel, MBA, OMCP
Stéphane Hamel, MBA, OMCP

2.2K Followers

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Why data ethics in marketing is important and what to do about it

This article was first published on the Supermetrics blog. — Considering the marketing timeline, data ethics is still a relatively new concept. Broadly speaking, marketing data ethics refers to the ethical considerations that need to be taken into account when collecting, using, and sharing data. …

Digital Marketing

8 min read

Data ethics in marketing is important, here’s what you should do about it.
Data ethics in marketing is important, here’s what you should do about it.
Digital Marketing

8 min read


Dec 9, 2022

Eat your own dog food

According to the Investopedia website, “If a dog food is of the high quality advertised to consumers, then it should be good enough for a person to eat as well.” The first time I heard this was when I was working for a Microsoft subsidiary in the mid-1990s. At the…

Digital Marketing

9 min read

Eat your own dog food
Eat your own dog food
Digital Marketing

9 min read


Dec 9, 2022

Legitimate interest and your right

Subscribe to my #NoConsentNoTracking LinkedIn newsletter to be the first to receive articles like this! Data is the raw material of my craft. I have spent three decades working with employers and clients in North America and Europe, helping them to embrace new digital analytics and marketing practices. …

Digital Marketing

5 min read

Legitimate interest and your right
Legitimate interest and your right
Digital Marketing

5 min read


Apr 5, 2022

#NoConsentNoFuture

A customer-centric culture of transparency, consent and control will drive marketing future. #NoConsentNoTracking — There is still a lot of talk about the legality of Google Analytics and the transfer of data between the EU and the US in general. It was written in the sky that there would be rapid developments. Big Tech have armies of lawyers and lobbyists, and the stakes are…

Privacy

2 min read

#NoConsentNoFuture
#NoConsentNoFuture
Privacy

2 min read


Mar 24, 2022

Digital Analytics: The Great Reset

We are caught in a battle of the giants where we have no say. — These days, the talk of the town in digital analytics is all about GA4, GDPR compliance, the growing frustration with poor product management and lack of transparency from Google, not to mention claims that competing vendors are so much better… The digital analytics industry is facing The Great Reset. A…

Digital Marketing

2 min read

Digital Marketing

2 min read


Jan 14, 2022

Canada gov massive geo-surveillance

As privacy watchdogs warned, COVID is creating a precedent for mass surveillance. — The acceptability of geolocation in the Canadian Covid Alert app was clearly not met, so the government decided to exploit the mobility data of a cellular operator. So, just like that, without transparency, without consent and without control, 33 million Canadians were tracked. My Precious! Of course, Telus doesn’t make the raw…

Privacy

5 min read

Canada gov massive geo-surveillance
Canada gov massive geo-surveillance
Privacy

5 min read


Dec 17, 2021

No, I’m not being paid…

Interestingly, when I write about privacy and digital marketing ethics, I don’t make any money and I don’t expect to generate any leads. It takes me hours to write an article and I don’t have an agency or vendor to support me financially. It’s all about me, my opinions and…

Marketing

2 min read

No, I’m not being paid…
No, I’m not being paid…
Marketing

2 min read


Nov 22, 2021

My Take: “Digital Marketing” by Dr. Dave Chaffey

A true textbook ideal for MBAs and Master’s degrees in marketing. — In my role as an academic advisor and lecturer in the Faculty of Business Administration at Laval University, I was tasked with reorganizing what had previously been two separate courses, “Marketing Strategy” (Introduction to Marketing) and “Fundamentals of the Connected Organization” (Digital Marketing) into one course for the Executive MBA…

Digital Marketing

4 min read

My Take: “Digital Marketing” by Dr. Dave Chaffey
My Take: “Digital Marketing” by Dr. Dave Chaffey
Digital Marketing

4 min read


Nov 11, 2021

My Take: TROPT “Defining the Privacy Tech Landscape”

The Rise Of Privacy Tech has released an excellent foundational piece — available without sharing any of your personal information! — I’ve been following the great work of TROPT Founder, lourdes.turrecha and privacy tech advisor Debra Farber and the whole team at The Rise of Privacy Tech. Founded just two years ago with the mission “to evangelize privacy innovation and fuel the rise of privacy technology,” they have quickly built a…

Privacy

7 min read

My Take: TROPT “Defining the Privacy Tech Landscape”
My Take: TROPT “Defining the Privacy Tech Landscape”
Privacy

7 min read


Nov 10, 2021

My Take: “Data-Driven Organization Design” by Rupert Morrison

Data isn’t just for marketing, it’s also valuable for optimizing the most important asset of any business: its people. — Over the years, I’ve been quoted or asked to endorse no less than a dozen books. It’s a funny thing, considering I haven’t published a book of my own… But it’s still on my bucket list… Six years ago, I was asked to review a draft of this book by…

Digital Transformation

3 min read

My Take: “Data-Driven Organization Design” by Rupert Morrison
My Take: “Data-Driven Organization Design” by Rupert Morrison
Digital Transformation

3 min read

Stéphane Hamel, MBA, OMCP

Stéphane Hamel, MBA, OMCP

2.2K Followers

Data Privacy, Ethics, and the Future of Digital Marketing. Subscribe to https://www.linkedin.com/newsletters/noconsentnotracking-6998337575081971712/

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