All the world is made of faith, and trust, and pixie dust. Digital marketer & analyst with a strong interest in privacy and the ethical use of data.

Lesson from a maverick.

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Your career is a business.

  • Constantly strive to increase your value in the marketplace by learning, creating and sharing.
  • Bring value to your client/employer.
  • Be compensated accordingly.


A forensic approach to Google Analytics data quality and compliance.

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Verified-data.com audit of Quebec-cite.com

What’s the price of good data quality? Worse, what’s the cost of making good decisions informed by bad data?


Bill C-11: the Canadian version of GDPR — a little less and a little more.

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Photo by DynamicWang on Unsplash

What’s Similar to the GDPR?


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Source: Experiment watermelon vs 100 rubber bands o YouTube (I know you will watch it!)

A recap of the virtual Web Analytics Wednesday Copenhagen hosted by IIH Nordic on August 26, 2020.

Quick Polls on Privacy & Ethics


In a digital business environment, how might we measure trust? Can any quantitative data help? Or is it all qualitative?

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Photo by Sharon McCutcheon on Unsplash


All the world is made of faith, and trust, and privacy dust.

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Photo by Jonas Tebbe on Unsplash


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Photo by engin akyurt on Unsplash

The situation with the pandemic has upended many old ideas about what is possible and how the economy and society will function.


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A new home for the Google Marketing Platform power tools used by over 10,000 smart digital marketers and analysts.

The Little Story Behind Da Vinci Tools


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Photo by Michael Dziedzic on Unsplash

Raising a red flag was one step, I’m now offering solutions. Will Equifax have the courage to act?

Raising a Red Flag


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Comme la suite d’un mauvais film d’horreur, le prochain vilain dans la série s’appelle Equifax.

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