We are caught in a battle of the giants where we have no say. — These days, the talk of the own in digital analytics is all about GA4, GDPR compliance, the growing frustration with poor product management and lack of transparency from Google, not to mention claims that competing vendors are so much better… The digital analytics industry is facing The Great Reset. A…

As privacy watchdogs warned, COVID is creating a precedent for mass surveillance. — The acceptability of geolocation in the Canadian Covid Alert app was clearly not met, so the government decided to exploit the mobility data of a cellular operator. So, just like that, without transparency, without consent and without control, 33 million Canadians were tracked. My Precious! Of course, Telus doesn’t make the raw…

Interestingly, when I write about privacy and digital marketing ethics, I don’t make any money and I don’t expect to generate any leads. It takes me hours to write an article and I don’t have an agency or vendor to support me financially. It’s all about me, my opinions and…

A true textbook ideal for MBAs and Master’s degrees in marketing. — In my role as an academic advisor and lecturer in the Faculty of Business Administration at Laval University, I was tasked with reorganizing what had previously been two separate courses, “Marketing Strategy” (Introduction to Marketing) and “Fundamentals of the Connected Organization” (Digital Marketing) into one course for the Executive MBA…

The Rise Of Privacy Tech has released an excellent foundational piece — available without sharing any of your personal information! — I’ve been following the great work of TROPT Founder, lourdes.turrecha and privacy tech advisor Debra Farber and the whole team at The Rise of Privacy Tech. Founded just two years ago with the mission “to evangelize privacy innovation and fuel the rise of privacy technology,” they have quickly built a…

Data isn’t just for marketing, it’s also valuable for optimizing the most important asset of any business: its people. — Over the years, I’ve been quoted or asked to endorse no less than a dozen books. It’s a funny thing, considering I haven’t published a book of my own… But it’s still on my bucket list… Six years ago, I was asked to review a draft of this book by…

Being from the “Chief Analytics Evangelist at Google,” I had high expectations for this book. — Digital Marketing Analytics: In Theory And In Practice Digital Marketing Analytics: In Theory And In Practice - Kindle edition by Hartman, Kevin. Download it once and read it…amzn.to I had high expectations for Kevin Hartman’s book. I was hoping to use it for a revamped edition of the digital analytics course I’ve been teaching to MBAs and MScs in marketing for a decade now.

Deux ans plus tard… — Cet article fait suite à “Equifax expose les membres de Desjardins à de nouveaux risques”, publié en novembre 2019, et “Equifax Digital Marketing Ethics”, en janvier 2020. Toute organisation dira s’engager à protéger la confidentialité et la sécurité de ses clients. Mais le font-elles vraiment ? En juin 2019, des…

The solution lies not in technical exceptions and tricks but rather in a radical shift in approach, corporate culture and values. — I was perusing a thread on Measure Slack about data collection/processing under the GDPR and ePD — the exceptions implemented in various EU countries (not to mention the UK, the US, Brazil, Australia, Canada, etc.). The modern version of the browser war is a state-level compliance war.