The Elasticity of Analytics Ethics
A recap of the virtual Web Analytics Wednesday Copenhagen hosted by IIH Nordic on August 26, 2020.
Updated September 18, 2020
I was really looking forward to visit Copenhagen, renew with old friends and get to meet people I’ve only known virtually… but that will be for another time!
You can find a recording of the session — although for some reason there were technical issues even though I have a super-fast fibre-optic connection and never had issues with other software. The presentation itself is available on SlideShare.
Quick Polls on Privacy & Ethics
Some of the data shown in the presentation come from the “Personal or nut?” game I’ve been posting on LinkedIn. Every weekday I post a new quick poll which is open for two weeks. I add my personal (nonlegal) opinion in the comments, along with some references. The most important aspect of this exercise is to take a step back and think about the ethical use of data for marketing and analytics purposes. Some are less obvious than others and they can initiate pretty interesting conversations. With hindsight, I realize in some cases the question should have been narrower and my own point of view might evolve — which is a good thing!
Here’s the list of all the Personal or Nut quick polls. Some results are in — make sure to check the comments too!
- Name, address, phone
98% said it’s personal data (n=194) - Email
91% said it’s personal data (n=122) - Social media handle
73% said it’s personal data (n=143) - IP address
79% said it’s personal data (n=153) - Geolocation
79% said it’s personal data (n=151) - Cookie identifier (this one should have been split in different use cases…)
47% said it’s personal data (n=133) - Browsing & search history
84% said it’s personal data (n=109)
