#NoConsentNoTracking: Intro and Q&A
Radical transparency, user consent & control will lead to greater brand value.
It’s not the first time I’ve created controversy. . .
Nearly fifteen years ago, when a guru at the time was travelling the world claiming that “web analytics is hard,” I defended the idea that it could be easy. The complexity of digital analytics is immensely greater today, yet I stand by what I said: it can be easy.
A decade ago, I presented the Digital Analytics Maturity Model for the first time—some people said “been there, done that” and the infamous “All models are wrong, some are useful.” Yet the main benefit of a maturity model, then or now, is the conversation it sparks. Over time, the concept of “maturity” has developed into a de facto approach to analysis.
A couple of years ago I talked about “Radical Analytics” — making an argument that the way most digital analytics was done needed a radically different approach. I was met with some skepticism, but also a lot of praise.
I’ve never been shy about sharing my views, sometimes they’ve been less than eloquent, sometimes they’ve even seemed counterintuitive or even…
