My Take: Google Analytics Audit with

A forensic approach to Google Analytics data quality and compliance.

Stéphane Hamel, MBA, OMCP
6 min readDec 1, 2020

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I first wrote about Verified-Data six months ago. Verified-Data is a sophisticated Google Analytics auditing service from my good friend Brian Clifton, author, speaker and overall data quality and privacy expert. I recently dug back into it and thought I…