My Take: “Digital Marketing” by Dr. Dave Chaffey

A true textbook ideal for MBAs and Master’s degrees in marketing.

In my role as an academic advisor and lecturer in the Faculty of Business Administration at Laval University, I was tasked with reorganizing what had previously been two separate courses, “Marketing Strategy” (Introduction to Marketing) and “Fundamentals of the Connected Organization” (Digital Marketing) into one course for the Executive MBA program.