My Take: “Data-Driven Organization Design” by Rupert Morrison

Data isn’t just for marketing, it’s also valuable for optimizing the most important asset of any business: its people.

Stéphane Hamel, MBA, OMCP
3 min readNov 10, 2021

Over the years, I’ve been quoted or asked to endorse no less than a dozen books. It’s a funny thing, considering I haven’t published a book of my own… But it’s still on my bucket list…

Six years ago, I was asked to review a draft of this book by Rupert Morrison, CEO of London-headquartered Concentra which provides tools and services that enable business to capture, manage and analyze data to improve their operations and executive strategies more effectively.

The book is excellent for entrepreneurs, managers, senior executives who are undertaking a digital transformation, or simply, want to make better informed decisions about their organization: set the strategy, understand organizational design principles, role design, objectives management, activity analysis, competency design, rightsizing, position hierarchy and more.

“You’ve certainly heard the term “digital transformation”. Yet being more “digital” or collecting more data won’t get you very far if there aren’t methods…

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