Let’s Talk About Digital Marketing & Analytics Ethics
All the world is made of faith, and trust, and privacy dust.
Data has been at the heart of what I do since 1986. Even my internship in computer science involved the discovery of patterns in healthcare data. Since I installed my first web server in 1991, I have pushed the envelope on countless projects involving websites, data and marketing.
I am worried… No… I’m literally scared.
I’m worried when those I consider to be the most knowledgeable in our field confidentially open up on their own fears. I’m shocked when I see those who should know the most about privacy are uneducated even if GDPR has been in effect for nearly 2 years and CCPA is around the corner. I’m scared when I see data leaks, unethical marketing and plain and deliberate malpractice such as claiming the use of the mobile device orientation and motion library for marketing purposes is “ethical because it doesn’t need to ask user permission”…
Marketing has always been about influence. But today’s marketing is about Big Data, machine learning and media oligarchy. Today’s marketing has become a game of manipulation and deceit to the point where we have…
