Legitimate interest and your right

Stéphane Hamel, MBA, OMCP
5 min readDec 9, 2022
Photo by Dollar Gill on Unsplash

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Data is the raw material of my craft.

I have spent three decades working with employers and clients in North America and Europe, helping them to embrace new digital analytics and marketing practices. I have built a reputation of being an innovator, leveraging my experience and creative thinking to challenge the status quo and honestly, sometimes, be a bit of a trouble maker too!

Be it the Digital Analytics Maturity Model (DAMM) (1,2) which was received with quite a lot of skepticism over a decade ago, or my take on the digital analytics misconceptions in the Radical Analytics Manifesto, my controversial views on #NoConsentNoTracking or creating numerous recognized tools like WASP which was ahead of their time and pioneered some of the concepts of quality assurance we see today, gaAddons or Da Vinci Tools (acquired by Supermetrics) which fixed and improved features of GA, Ads and Data Studio.

Sharing knowledge strengthens your own

I have the immense luxury of being a pure freelancer — without the constraints of corporate communications and a certain degree of financial freedom. Of course, there’s a flipside to it — I can’t bounce…

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