Member-only story
Eat your own dog food
According to the Investopedia website, “If a dog food is of the high quality advertised to consumers, then it should be good enough for a person to eat as well.” The first time I heard this was when I was working for a Microsoft subsidiary in the mid-1990s. At the time, we had to use all the beta versions of Microsoft products, and we eventually had to switch from Netscape Web Server to the brand new Internet Information Server. We had to go from good old Mosaic and Netscape to the new Internet Explorer. From server-side PHP coding to VBScript…
Why am I sharing this?
Do Consent Management Platform (CMP) vendors “eat their own dog food?”
Are they using their own solution, on their own website, in a way that is both legal (obvious!) and ethical (hopefully!)?
IANAL, so I will spare you all the legalese jargon-this isn’t my cup of tea (or coffee!)
This article is quite long — bear with me!
What we know
Here are some of the many things modern marketers and analysts need to consider when deploying martech solutions:
