Digital Analytics: The Great Reset

We are caught in a battle of the giants where we have no say.

These days, the talk of the own in digital analytics is all about GA4, GDPR compliance, the growing frustration with poor product management and lack of transparency from Google, not to mention claims that competing vendors are so much better…

The digital analytics industry is facing The Great Reset.

A long time ago, I said, “In my opinion, web analytics is being sort of ‘hijacked’…

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Strategic advisor, pre-seed investor, analyst, speaker, teacher with a keen interest for privacy and ethical data use.

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Stéphane Hamel, MBA, OMCP

Stéphane Hamel, MBA, OMCP

Strategic advisor, pre-seed investor, analyst, speaker, teacher with a keen interest for privacy and ethical data use.

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