Digital Analytics: The Great Reset
We are caught in a battle of the giants where we have no say.
2 min readMar 24, 2022
These days, the talk of the town in digital analytics is all about GA4, GDPR compliance, the growing frustration with poor product management and lack of transparency from Google, not to mention claims that competing vendors are so much better…
The digital analytics industry is facing The Great Reset.
A long time ago, I said, “In my opinion, web analytics is being sort of…
