In my role as an academic advisor and lecturer in the Faculty of Business Administration at Laval University, I was tasked with reorganizing what had previously been two separate courses, “Marketing Strategy” (Introduction to Marketing) and “Fundamentals of the Connected Organization” (Digital Marketing) into one course for the Executive MBA…

I’ve been following the great work of TROPT Founder, lourdes.turrecha and privacy tech advisor Debra Farber and the whole team at The Rise of Privacy Tech. Founded just two years ago with the mission “to evangelize privacy innovation and fuel the rise of privacy technology,” they have quickly built a…

Over the years, I’ve been quoted or asked to endorse no less than a dozen books. It’s a funny thing, considering I haven’t published a book of my own… But it’s still on my bucket list…

Six years ago, I was asked to review a draft of this book by…

I had high expectations for Kevin Hartman’s book. I was hoping to use it for a revamped edition of the digital analytics course I’ve been teaching to MBAs and MScs in marketing for a decade now.

Image source: Amazon.com

For such a complex topic, the actual content of the book is only 200…

Cet article fait suite à “Equifax expose les membres de Desjardins à de nouveaux risques”, publié en novembre 2019, et “Equifax Digital Marketing Ethics”, en janvier 2020.

Toute organisation dira s’engager à protéger la confidentialité et la sécurité de ses clients. Mais le font-elles vraiment ?

En juin 2019, des…

I was perusing a thread on Measure Slack about data collection/processing under the GDPR and ePD — the exceptions implemented in various EU countries (not to mention the UK, the US, Brazil, Australia, Canada, etc.).

The modern version of the browser war is a state-level compliance war.

Photo by Sai Kiran Anagani on Unsplash

I felt like I was back in the early days of the web, when I…

This is the Friday recitation. Mr. Mansa asks his students:

Which of the following numbers is not in the series?
2, 4, 5, 6, 8

It’s 5, that’s obvious! All the students find the right answer, except for Caboche, who says “I thought about it, but I prefer 4 because…”.

I now have more than 35 years of professional experience. These days, I find myself thinking more about my retirement plan than my career plan. In the industry, I’m probably what young wolves, full of energy and aspirations, would consider a veteran. …

Stéphane Hamel, MBA, OMCP

Strategic advisor, pre-seed investor, analyst, speaker, teacher with a keen interest for privacy and ethical data use.

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