Stéphane Hamel, MBA, OMCP – Medium

Stéphane Hamel, MBA, OMCP

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Data ethics in marketing is important, here’s what you should do about it.

Four reasons data ethics in marketing is gaining attention.

Jun 27, 2022

Data ethics in marketing is important, here’s what you should do about it.

Jun 27, 2022

Eat your own dog food

If a dog food is of the high quality advertised to consumers, then it should be good enough for a person to eat as well.

Dec 9, 2022

Eat your own dog food

Dec 9, 2022

Legitimate interest and your right

Companies might have a “legitimate interest” in collecting data on YOU. YOU have the right to say, “F*CK OFF!” and block them all!

Dec 9, 2022

Legitimate interest and your right

Dec 9, 2022

#NoConsentNoFuture

A customer-centric culture of transparency, consent and control will drive marketing future. #NoConsentNoTracking

Apr 5, 2022

#NoConsentNoFuture

Apr 5, 2022

Digital Analytics: The Great Reset

We are caught in a battle of the giants where we have no say.

Mar 24, 2022

Mar 24, 2022

Canada gov massive geo-surveillance

As privacy watchdogs warned, COVID is creating a precedent for mass surveillance.

Jan 14, 2022

Canada gov massive geo-surveillance

Jan 14, 2022

No, I’m not being paid…

It’s all about me, my opinions, and a keyboard to share my vision of ethics and marketing.

Dec 17, 2021

No, I’m not being paid…

Dec 17, 2021

My Take: “Digital Marketing” by Dr. Dave Chaffey

A true textbook ideal for MBAs and Master’s degrees in marketing.

Nov 22, 2021

My Take: “Digital Marketing” by Dr. Dave Chaffey

Nov 22, 2021

My Take: TROPT “Defining the Privacy Tech Landscape”

The Rise Of Privacy Tech has published an amazing foundational piece — available without sharing any of your personal information!

Nov 11, 2021

My Take: TROPT “Defining the Privacy Tech Landscape”

Nov 11, 2021

My Take: “Data-Driven Organization Design” by Rupert Morrison

Data isn’t just for marketing, it’s also valuable for optimizing the most important asset of any business: its people.

Nov 10, 2021

My Take: “Data-Driven Organization Design” by Rupert Morrison

Nov 10, 2021

Mon expérience Equifax: Commissariat à la protection de la vie privée du Canada

Deux ans plus tard…

Nov 3, 2021

Mon expérience Equifax: Commissariat à la protection de la vie privée du Canada

Nov 3, 2021

The brick wall of compliance

The solution lies not in technical exceptions and tricks but rather in a radical shift in approach, corporate culture and values.

Oct 25, 2021

The brick wall of compliance

Oct 25, 2021

#NoConsentNoTracking: Intro and Q&A

Radical transparency, user consent & control will lead to greater brand value.

Oct 5, 2021

#NoConsentNoTracking: Intro and Q&A

Oct 5, 2021

Caboche’s creativity

The most obvious answer to a problem may be good, but it may not be the only one!

Apr 22, 2021

Caboche’s creativity

Apr 22, 2021

Le Panier Percé

L’initiative Panier Bleu est un échec annoncé.

Apr 16, 2021

Le Panier Percé

Apr 16, 2021

My #1 Career Advice

Lesson from a maverick.

Feb 5, 2021

My #1 Career Advice

Feb 5, 2021

My Take: Google Analytics Audit with Verified-Data.com

A forensic approach to Google Analytics data quality and compliance.

Dec 1, 2020

My Take: Google Analytics Audit with Verified-Data.com

Dec 1, 2020

My Take: Consumer Privacy Protection Act (CPPA) and the DCIA

Bill C-11: the Canadian version of GDPR —a little less and a little more.

Nov 19, 2020

My Take: Consumer Privacy Protection Act (CPPA) and the DCIA

Nov 19, 2020

The Elasticity of Analytics Ethics

A recap of the virtual Web Analytics Wednesday Copenhagen hosted by IIH Nordic on August 26, 2020.

Aug 27, 2020

The Elasticity of Analytics Ethics

Aug 27, 2020

Can we measure trust?

In a digital business environment, how might we measure trust? Can any quantitative data help? Or is it all qualitative?

Jul 10, 2020

Can we measure trust?

Jul 10, 2020

Stéphane Hamel, MBA, OMCP

Stéphane Hamel, MBA, OMCP

Data Privacy, Ethics, and the Future of Digital Marketing. Subscribe to https://www.linkedin.com/newsletters/noconsentnotracking-6998337575081971712/

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