PinnedStéphane Hamel, MBA, OMCPData ethics in marketing is important, here’s what you should do about it.Four reasons data ethics in marketing is gaining attention.Jun 27, 2022Jun 27, 2022
Stéphane Hamel, MBA, OMCPEat your own dog foodIf a dog food is of the high quality advertised to consumers, then it should be good enough for a person to eat as well.Dec 9, 2022Dec 9, 2022
Stéphane Hamel, MBA, OMCPLegitimate interest and your rightCompanies might have a “legitimate interest” in collecting data on YOU. YOU have the right to say, “F*CK OFF!” and block them all!Dec 9, 2022Dec 9, 2022
Stéphane Hamel, MBA, OMCP#NoConsentNoFutureA customer-centric culture of transparency, consent and control will drive marketing future. #NoConsentNoTrackingApr 5, 20221Apr 5, 20221
Stéphane Hamel, MBA, OMCPDigital Analytics: The Great ResetWe are caught in a battle of the giants where we have no say.Mar 24, 20222Mar 24, 20222
Stéphane Hamel, MBA, OMCPCanada gov massive geo-surveillanceAs privacy watchdogs warned, COVID is creating a precedent for mass surveillance.Jan 14, 2022Jan 14, 2022
Stéphane Hamel, MBA, OMCPNo, I’m not being paid…It’s all about me, my opinions, and a keyboard to share my vision of ethics and marketing.Dec 17, 2021Dec 17, 2021
Stéphane Hamel, MBA, OMCPMy Take: “Digital Marketing” by Dr. Dave ChaffeyA true textbook ideal for MBAs and Master’s degrees in marketing.Nov 22, 2021Nov 22, 2021
Stéphane Hamel, MBA, OMCPMy Take: TROPT “Defining the Privacy Tech Landscape”The Rise Of Privacy Tech has published an amazing foundational piece — available without sharing any of your personal information!Nov 11, 2021Nov 11, 2021
Stéphane Hamel, MBA, OMCPMy Take: “Data-Driven Organization Design” by Rupert MorrisonData isn’t just for marketing, it’s also valuable for optimizing the most important asset of any business: its people.Nov 10, 2021Nov 10, 2021