PinnedData ethics in marketing is important, here’s what you should do about it.Four reasons data ethics in marketing is gaining attention.Jun 27, 2022Jun 27, 2022
Eat your own dog foodIf a dog food is of the high quality advertised to consumers, then it should be good enough for a person to eat as well.Dec 9, 2022Dec 9, 2022
Legitimate interest and your rightCompanies might have a “legitimate interest” in collecting data on YOU. YOU have the right to say, “F*CK OFF!” and block them all!Dec 9, 2022Dec 9, 2022
#NoConsentNoFutureA customer-centric culture of transparency, consent and control will drive marketing future. #NoConsentNoTrackingApr 5, 20221Apr 5, 20221
Digital Analytics: The Great ResetWe are caught in a battle of the giants where we have no say.Mar 24, 20222Mar 24, 20222
Canada gov massive geo-surveillanceAs privacy watchdogs warned, COVID is creating a precedent for mass surveillance.Jan 14, 2022Jan 14, 2022
No, I’m not being paid…It’s all about me, my opinions, and a keyboard to share my vision of ethics and marketing.Dec 17, 2021Dec 17, 2021
My Take: “Digital Marketing” by Dr. Dave ChaffeyA true textbook ideal for MBAs and Master’s degrees in marketing.Nov 22, 2021Nov 22, 2021
My Take: TROPT “Defining the Privacy Tech Landscape”The Rise Of Privacy Tech has published an amazing foundational piece — available without sharing any of your personal information!Nov 11, 2021Nov 11, 2021
My Take: “Data-Driven Organization Design” by Rupert MorrisonData isn’t just for marketing, it’s also valuable for optimizing the most important asset of any business: its people.Nov 10, 2021Nov 10, 2021